Businesses at the forefront of their industries utilize sensory marketing techniques to sway their consumers and guide them towards sales. The aspect of scent, in particular, is an unavoidable facet of the human experience. When walking into a bakery or coffee shop, you can smell the product sold th...

Think back to your most recent shopping trip. Perhaps you bought your groceries from the local supermarket, and perhaps you weren’t shopping for pastries or bread. Whether you intended to be there or not, it’s likely you found yourself near the bakery section, and the enticing scent of freshly baked...