Rolls Royce customers expect perfection, but were not satisfied with the new models - After complaints from many customers, that they just didn’t feel right, Rolls Royce decided to investigate the problem. The problem was identified with the smell of the new model & a solution was found after a two-year investigation. The modern pro -duction methods that use leatherclad plastic in place of wood. The older cars smelled deliciously woody, while new models had a plastic odour.

As a solution the subtle scent that defines the Rolls-Royce luxury scent was bottled, using the aroma of a 1965 Rolls-Royce Silver Cloud as the base reference model. Hugh Hadland, the Managing Director said: "Stepping into a Rolls-Royce is a sensuous experience, and smell is the most evocative of the senses. People say they don't understand what we've done, but that their car's come back different and better."

Two identical pairs of Nike running shoes were placed in two separate, but identical, rooms. One room was infused with a mixed floral scent. The other wasn't. Test subjects inspected the shoes in each room, and then answered a Questionnaire. Overwhelmingly, by a margin of 84 percent, consumers preferred the shoes displayed in the

scented room. Additionally, the consumers estimated the value of the "scented" shoes was, on average, $10.33 higher than the pair in the unscented room.

Dr. Alan Hirsch found that Las Vegas Hilton gamblers dropped 45.1% more coins into slot machines in an area that was scented with a pleasant odor. What's more, dollar figures supplied to Dr. Hirsch by the Hilton showed that the slot machines in fragrance-free areas had no decrease in revenues. That finding, says Hirsch, is important because it suggests that the pleasant odor

did not draw gamblers away from other areas. Rather, it appears to have encouraged gamblers in the scented area to continue inserting coins for longer periods than usual.